Privacy Policy

Ethio Wildlife Tours ("we", "our", or "us") is committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website (ethiowildlifetours.com) or book our services. Please read this policy carefully. If you disagree with its terms, please discontinue use of our site and services.

We collect information you provide directly to us, including: • Personal identification: full name, date of birth, nationality, passport details • Contact information: email address, phone number, postal address • Booking information: tour preferences, travel dates, group size, dietary requirements, medical conditions relevant to travel safety • Payment information: billing address and payment card details (processed securely via our payment providers — we do not store full card numbers) • Communications: messages, enquiries, and feedback you send us We also collect certain information automatically when you visit our website: • Device and browser information • IP address and approximate location • Pages visited, time spent, and referring URLs • Cookie data (see our Cookie Policy for details)

We use the information we collect to: • Process and manage your tour bookings and payments • Communicate with you about your booking, itinerary, and travel requirements • Send pre-departure information, safety briefings, and post-tour follow-ups • Respond to your enquiries and provide customer support • Send marketing communications where you have given consent (you may opt out at any time) • Improve our website, services, and customer experience • Comply with legal obligations and resolve disputes • Prevent fraud and ensure the security of our systems

We do not sell, trade, or rent your personal information to third parties. We may share your information with: • Service providers: local guides, accommodation providers, transport operators, and other partners necessary to deliver your tour. These parties are contractually obligated to protect your data. • Payment processors: to securely process your payments. • Legal authorities: where required by law, court order, or government regulation. • Business transfers: in the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. All third parties with whom we share data are required to maintain appropriate security measures and may only use your data for the specified purpose.

We retain your personal information for as long as necessary to fulfil the purposes outlined in this policy, unless a longer retention period is required by law. Booking records are typically retained for 7 years for accounting and legal compliance purposes. Marketing preferences and communication records are retained until you withdraw consent or request deletion. You may request deletion of your personal data at any time, subject to our legal obligations to retain certain records.

We implement appropriate technical and organisational security measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. These measures include SSL encryption, secure servers, and restricted access controls. However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your data, we cannot guarantee absolute security. In the event of a data breach that affects your rights and freedoms, we will notify you and the relevant authorities as required by applicable law.

Depending on your location, you may have the following rights regarding your personal data: • Right of access: request a copy of the personal data we hold about you • Right to rectification: request correction of inaccurate or incomplete data • Right to erasure: request deletion of your personal data ("right to be forgotten") • Right to restrict processing: request that we limit how we use your data • Right to data portability: receive your data in a structured, machine-readable format • Right to object: object to processing based on legitimate interests or for direct marketing • Right to withdraw consent: withdraw consent at any time where processing is based on consent To exercise any of these rights, please contact us at info@ethiowildlifetours.com. We will respond within 30 days.

We use cookies and similar tracking technologies to enhance your experience on our website. For detailed information about the cookies we use and how to manage your preferences, please see our Cookie Policy.

Our website may contain links to third-party websites, including social media platforms and partner organisations. We are not responsible for the privacy practices of these sites and encourage you to review their privacy policies before providing any personal information.

Our services are not directed to children under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately and we will take steps to delete it. For family bookings, the lead traveller (who must be 18 or older) is responsible for providing information on behalf of minors in the group.

Ethio Wildlife Tours operates primarily in Ethiopia. If you are accessing our services from outside Ethiopia, your information may be transferred to and processed in Ethiopia or other countries where our service providers operate. By using our services, you consent to the transfer of your information to countries that may have different data protection laws than your country of residence. We take steps to ensure appropriate safeguards are in place for such transfers.

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. We will notify you of significant changes by posting the updated policy on our website with a revised date. We encourage you to review this policy periodically. Your continued use of our services after any changes constitutes your acceptance of the updated policy.

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us: Ethio Wildlife Tours — Data Privacy Bole, Addis Ababa, Ethiopia Email: info@ethiowildlifetours.com Phone: +251 940 802 222